Our marketing experience has allowed us to formulate a check list of important website build features that we include as standard that sets us apart from most other web designers. It includes:
Process - a planned approach to website development keeps you in control at all stages.
Content - Placed appropriately with attention to detail and maintaining visitor interest as well as enabling them to easily find and access key information.
Imagery - relevant imagery to underline and enhance your website and make it more visually appealing.
Design - A modern and appealing design that will feel comfortable with your organisation's proposition and enhance your audience's perception of your commitment to quality and professionalism in your sector.
SEO – A website's ranking with search engines is one of the most important keys to business success; the higher the ranking the more likely you are to be found by potential customers. Google is the most used search engine in the UK and to ensure your website is highly ranked it needs to be properly optimised from day one. (We can also offer an ongoing SEO package to maximise your site's potential over an extended time frame.)
Social Media – Connecting with customers is becoming increasingly more important for businesses so we build in Social Media links of your choice. (We also offer exclusively tailored Online Marketing, SEO and Social Media packages to increase your online presence and help connect you to potential customers.)
Content Management System – A CMS has a wide range of benefits, some of which include: easier to update than other types of site builds so your content will always be relevant and up to date; this will look good to your customers and help your search engine ranking, You will receive a fully designed website ready to be updated by you or your team.
Sitemap – A sitemap indexes your site and enables search engines to find and map it. This also helps with SEO.
Testimonials – Testimonials are very important to provide evidence that your services are as good as you say they are.
Google Analytics – A great free product from Google to analyse your site visitors and their behaviour on your site. This is installed as part of our standard build.
Contact Forms - enabling your website to work effectively as a customer communication tool.